ø Big tobacco targets electronic cigarette company ø Best Electronic Cigarettes ø

    Posted on April 6th, 2011 by Michel HoeOne of the best electronic cigarette companies has come under the crosshairs of Philip Morris, one of the worlds largest cigarette manufacturers. V2 Cigs Electronic Cigarette is one of the best electronic cigarettes in the industry, click the link to read our V2 Cigs Electronic Cigarette Review. V2 Cigs is being made to change the name of one of its best selling products because of Philip Morris.

The electronic cigarette has grown so quickly in popularity over the last few years that is has caught the attention of big tobacco, and now companies like V2 are paying the price. V2 Cigs electronic cigarette was recently targeted by Philip Morris, claiming their “Cowboy” flavor of electronic cigarette infringed and “diluted” the Marlboro trademark. Cigarette giant Philip Morris also claimed that the appearance of the V2 Cigs electronic cigarette graphic was likely to confuse consumers with the tobacco giant’s “Marlboro Man” trademark. Here’s the V2 Cigs electronic cigarette logo, alongside the Marlboro Man image.

V2 Cigs Electronic cigarette complied with the demands of tobacco giant Philip Morris and has since changed the name of their “cowboy” flavor and renamed it to “V2 Red”. V2 electronic cigarette sells a variety of flavors like, vanilla, coffee, menthol, and peppermint, but according to Jay Meistrell, an executive at V2, the “Cowboy” or “Red” flavor was definitely one of the more popular flavors simply because it mimics the taste of tobacco which is what hardcore smokers that are looking to quit smoking want to taste.

Meistrell says that although they have been targeted by big tobacco, they still stand behind their product 100%. He says, ” the testimonials of our customers speak for themselves. They all have amazing stories of spending a lifetime smoking tobacco cigarettes and what damage that has caused them, along with not being able to quit smoking and now they have a satisfying way to smoke using an alternative that they say actually works!”

In case your unfamiliar with how an electronic cigarette functions, here’s a post we wrote up on them a while back, How an electronic cigarette works.

If you think you might be interested in trying electronic cigarette’s for yourself, take a look at the best electronic cigarette section!

Tagged As: e cig news, e-cigarette news, electronic cigarette news